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Home 2018-04-21T11:45:01+00:00

Elements of a Good Quality Explainer Video

An explainer video allows your audience to learn about your product through audiovisuals which is more conducive to the human brain since more than one sense is involved. This ensures a good deal of success for both the video and the brand; consumers get all the required information at once without having to figure out what the pitch is about or what you are selling to them. It is inherent therefore that one fully understands the elements that make a good explainer video before making one.

Goals

Voice

Voice is that which further explains what your product or service is to the consumer. Voice incorporates the background music, sound effects and the voice over used in the video. A professional voice over recorded on the right recording software in a recording booth should be considered alongside appropriate background music and sound effects they all work together to create the mood and set a tone in the video.Voice is used as an emotive tool in the video to the benefit of the product or service as it appeals to the emotions of the consumer hence they relate more to the product or service.

Goals

The right goals should be put in place to help determine the outcome of the video. The right goals ultimately trigger the right results from the target audience and also ensure that a clear plan is set into motion with the audience knowing what they should do at the end of the video. The objectives of the explainer video should be set alongside the goals to ensure that the message gets to the intended audience at the stipulated time.

Voice
Visuals

Visuals

The visuals should work in tandem with the script, storyboard, and audio to attract the audience and hold them captive until the intended message is passed. An animator is best fit to create the visuals in a proper production studio to produce the desired results regarding quality. The elements presented work harmoniously towards the production of a good quality explainer video that meets the demands of a brand while educating audiences about the product and services and converting them to consumers.

In the following link we will let you know which one of the best companies in making explainer videos: Squareship explainer videos

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