The internet has completely changed how people initially used to go about their business. Messaging is instant, and you even contact a person one on one without meeting them face to face. People have realized that they can do business over the internet and make profits, more than what they would when doing the same offline. That said, a trade would be smooth when conducted online if one had a website. Those who have one, spend sleepless nights marketing it so that it can get more visitors, and in turn, make profits. Today, explainer videos are the best form of marketing as when they are used in a website; the conversion rate is increased. However, when these videos are not well created, they may not have any impact on the site. Here, you will see what the best explainer videos have in common so that if you want to create one, you will create a perfect one.
1. The brand identity
An excellent explainer video needs to be loyal to its brand’s identity, in that it should have all the colors of your brand throughout the entire video. This helps your visitors to match it with your products and remember it afterward. When a video has your brand identity, your visitors recognize it instantly.
2. Call to Action
You need to ensure that at the end of your animated explainer video, you have a compelling call to action. A call to action will encourage your potential clients to try out your products and services. It also helps them to subscribe, download content, make a purchase or any other thing that needs to be done. Only ensure that you don’t destruct them or confuse them in your call to action.
3. It Targets the audience
Ensure your videos are focused on your target audience other than your brand or products. Always strive to make your potential clients feel that they have been identified with your story. This can be achieved when you need to customize the video and build your characters, and also the backgrounds of the explainer video with your intended audience in mind. Once you do this, you will be sure to grab their attention. Paramount, all excellent explainer videos have the aspect of identification, interest, and trust.
These are only a few points that a perfect explainer video has. If you are new to creating one, ensure you put these points in mind, or better still consult a professional to guide you throughout the process.
— Xtiva (@xtiva) 1 de abril de 2018